In a world where travel and tourism have become essential components of modern life, the tourism industry is facing a series of challenges and unavoidable issues. In this context, strong competition and market uncertainties stand as omnipresent obstacles, requiring constant agility and adaptability from industry players. These challenges are amplified by the fragility of business models, which are often not very resilient to exogenous shocks, whether economic, environmental or health-related.

Yet, in this constantly changing world, new trends are emerging that put the customer at the heart of the new tourism offer. Travelers are looking for authentic and varied experiences, encouraging companies in the sector to rethink their approach and offer innovative products and services.

Stakeholders should also navigate into the rapid evolution of new regulations and technologies. Technological advances are transforming the ways in which bookings, communication and management are carried out, while regulations seek to frame practices to ensure the safety and sustainability of the industry.

Moreover, sustainability and social responsibility are now essential imperatives. Travelers are increasingly sensitive to environmental and social issues, pushing companies to integrate these concerns into their overall strategy.

Faced with these challenges, optimizing investments and adapting to market trends are becoming strategic imperatives. Indeed, designing a new business model capable of combining economic profitability and social responsibility represents the major challenge of the contemporary tourism industry.